Category Archives: Marketing/Business

A Shameful Game Backlog, or a Glorious Library?

Last week, cliffski once again went on the offensive against the trend of selling games at deeply discounted prices. In We Need to Talk About Unplayed Games, he argued that the constant sales of games results in bad news for everyone.

People buy games based on almost nothing but a screenshot and a low price . . . → Read More: A Shameful Game Backlog, or a Glorious Library?

A Shameful Game Backlog, or a Glorious Library? is a post from: GBGames – Thoughts on Indie Game Development

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Shipping Beats Perfection

Ben Kamens is the lead dev of Khan Academy, the incredible free resource for education, recently explained “shipping beats perfection”, one of the organization’s development principles. It’s good reading, plus has pictures of a smiling dog, so you should go read it.

From their principles page:

Scope features down to their core before getting . . . → Read More: Shipping Beats Perfection

Shipping Beats Perfection is a post from: GBGames – Thoughts on Indie Game Development

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Any Indies in the Reno Area Want to Meet? #isvcon

Next week, I’ll be at . . . → Read More: Any Indies in the Reno Area Want to Meet? #isvcon

Any Indies in the Reno Area Want to Meet? #isvcon is a post from: GBGames – Thoughts on Indie Game Development

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On Free Games, the “Gamer” Label, and the Health of the Game Industry

My friend Gregg Seelhoff wrote a rant recently called You Lost Me at Buy.

He describes a dinner in which another person immediately rejected a game outright because it isn’t free to play.

We live in a world where there are a glut of freely available games, and a lot of them are high quality. . . . → Read More: On Free Games, the “Gamer” Label, and the Health of the Game Industry

On Free Games, the “Gamer” Label, and the Health of the Game Industry is a post from: GBGames – Thoughts on Indie Game Development

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My Sexy and Provocative Stop That Hero! Ad

What do you think of my new racy ad?

Remember, Stop That Hero! is on sexy sale all this week because of my sexy birthday on sexy Friday. Use sexy coupon code BIRTHDAY2013 to get the game for Windows, Mac, and Linux for only a sexy $5.

Sexy.

My Sexy and Provocative Stop . . . → Read More: My Sexy and Provocative Stop That Hero! Ad

My Sexy and Provocative Stop That Hero! Ad is a post from: GBGames – Thoughts on Indie Game Development

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The Stop That Hero! Birthday Sale

My birthday is on Friday.

To celebrate, I think it would be great to spread the news about my strategy game that puts you in the role of the evil villain, Stop That Hero!.

And so I’m having a sale all this week.

It’s still in alpha release, but if you’re . . . → Read More: The Stop That Hero! Birthday Sale

The Stop That Hero! Birthday Sale is a post from: GBGames – Thoughts on Indie Game Development

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Why Should I Compare My Efforts to Yours?

Often people become indie game developers the same way anyone first becomes an entrepreneur.

They fall into it and don’t realize just how big of a job they really have.

It’s one thing to be a hobbyist. You are doing game development for the love of doing it. You make games you want to play, . . . → Read More: Why Should I Compare My Efforts to Yours?

Why Should I Compare My Efforts to Yours? is a post from: GBGames – Thoughts on Indie Game Development

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The Third Ludum Dare October Challenge

Ludum Dare was originally a 48-hour game development competition. Given a theme, you have 48 hours to create an entire game using no pre-existing assets. In recent years it has grown into a huge phenomenon, expanding into a dual-event that occurs three times annually. There are also Mini LDs each month between the major events. . . . → Read More: The Third Ludum Dare October Challenge

The Third Ludum Dare October Challenge is a post from: GBGames – Thoughts on Indie Game Development

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Why Indies Rule: An FTL Purchase Mistake

Years ago, I had a girlfriend who loved The Sims. She had the original game, plus a bunch of expansions. It represented quite a financial investment at a few hundred dollars.

Then she got a Mac when her PC died. Fortunately, The Sims has a Mac port.

Unfortunately, EA didn’t do the Mac . . . → Read More: Why Indies Rule: An FTL Purchase Mistake

Why Indies Rule: An FTL Purchase Mistake is a post from: GBGames – Thoughts on Indie Game Development

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Kickstarter Is For Market Research

Months ago, I wrote about how glad I was that I didn’t create a Kickstarter campaign to help fund Stop That Hero!‘s development. It wasn’t because I didn’t think Kickstarter was a good idea. It was because I didn’t want to do a half-ass campaign as an afterthought.

When Double Fine Studios had . . . → Read More: Kickstarter Is For Market Research

Kickstarter Is For Market Research is a post from: GBGames – Thoughts on Indie Game Development

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See Me At ISVCon Next Month, Plus Registration Discount

From July 13-15 I’ll be in Reno, Nevada, attending ISVCon, a conference for independent software developers and vendors. It’s actually a reboot of the Software Industry Conference (SIC), which the Association of Software Professionals (of which I am currently President) purchased and is hosting for the first time.

I’m not only attending, but . . . → Read More: See Me At ISVCon Next Month, Plus Registration Discount

See Me At ISVCon Next Month, Plus Registration Discount is a post from: GBGames – Thoughts on Indie Game Development

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Sell More Software with the Software Marketing Glossary

As an independent game developer, I’m always interested in learning not only how to better make games but also how to better market and sell them.

One great online resource I’ve found is the Software Marketing Glossary. It’s full of ideas to help indie game developers sell more software.

That link takes you . . . → Read More: Sell More Software with the Software Marketing Glossary

Sell More Software with the Software Marketing Glossary is a post from: GBGames – Thoughts on Indie Game Development

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Why I’m Glad I Didn’t Try to Create a Kickstarter Campaign

Before Double Fine had their really successful campaign and seemingly everyone thought Kickstarter was suddenly this brilliant way to raise money for indie games, I looked into it.

As development continued on Stop That Hero!, I worried about continuing to fund it with my savings before I actually ran out. I was aware of . . . → Read More: Why I’m Glad I Didn’t Try to Create a Kickstarter Campaign

Why I’m Glad I Didn’t Try to Create a Kickstarter Campaign is a post from: GBGames – Thoughts on Indie Game Development

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I Need to Prepare for Anniversaries Better

Today marks six years since GBGames, LLC was officially formed.

Since last year’s anniversary post, I hit a major milestone.

I had my first sale.

My casual strategy game Stop That Hero! is available for GNU/Linux, Mac OS X, and Windows. When I released the initial alpha in December, I had little idea of . . . → Read More: I Need to Prepare for Anniversaries Better

I Need to Prepare for Anniversaries Better is a post from: GBGames – Thoughts on Indie Game Development

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GDC Badge Pro Tips

While I won’t be going to the Game Developers Conference this year, I thought I would share some tips for making the most of your GDC 2012 badge and holder. These tips are especially important for people who will be attending their first GDC, such as some of the fantastic students I met when I . . . → Read More: GDC Badge Pro Tips

GDC Badge Pro Tips is a post from: GBGames – Thoughts on Indie Game Development

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Hear Me Speak Live at the University of Iowa

I’ll be part of a group of game developers talking to students at University of Iowa on Friday, February 24th, 2012.

Where: Room 240 of Art Building West, Iowa City, IA

When: 4PM

Other speakers include people from Glass Cannon Games, Zach Ellsbury of Seraphic Software, iOS developer Karl Becker, and P.J. Lorenz, organizer . . . → Read More: Hear Me Speak Live at the University of Iowa

Hear Me Speak Live at the University of Iowa is a post from: GBGames – Thoughts on Indie Game Development

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Filling a No-longer-served Niche

Jeff Vogel of Spiderweb Software wrote about being an indie game bottom feeder. He breaks it down into a few principles.

Stop worrying about piracy and worry about being a person your customers want to support

He talks about coming to terms with the fact that piracy happens. Interestingly, he finds the best way . . . → Read More: Filling a No-longer-served Niche

Filling a No-longer-served Niche is a post from: GBGames – Thoughts on Indie Game Development

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An Online Conference You Can Attend #AltDevConf

If you’re not familiar with AltDevBlogADay, you should be. Each day, a game developer posts on a variety of game development topics. There’s a huge backlog of content there now, and while the recent redesign has made it difficult to find the category you want (you have to click on a post to see only . . . → Read More: An Online Conference You Can Attend #AltDevConf

An Online Conference You Can Attend #AltDevConf is a post from: GBGames – Thoughts on Indie Game Development

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Linux Game Publishing CEO Steps Down

Yesterday, I woke up to an email saying that Michael Simms is stepping down after 10 years of running Linux Game Publishing and Tux Games.

Wow, 10 years! That’s a lot of enthusiasm and work, and unfortunately it takes its toll:

It took me some months to notice what was going on, and even longer . . . → Read More: Linux Game Publishing CEO Steps Down

Linux Game Publishing CEO Steps Down is a post from: GBGames – Thoughts on Indie Game Development

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Is Asking Customers to Pre-order a Bad Thing?

A month ago, there was a post on Reddit asking what people thought about indie developers asking for money up front.

Some people are fine if they get a good quality playable build for pre-ordering, but no one seemed to be happy with the idea of funding basic engine development. It seems the general . . . → Read More: Is Asking Customers to Pre-order a Bad Thing?

Is Asking Customers to Pre-order a Bad Thing? is a post from: GBGames – Thoughts on Indie Game Development

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